data protection

Information about the collection of personal data

In the following, we inform you about the collection of personal data concerning you ("personal data") when you use our website. The "controller" within the meaning of the GDPR and other national data protection laws and regulations, which decides on the purposes and means of processing personal data, is:

Winter Wheels Direct GmbH

c/o Emovion

Celtic Trail 1

5600 Lenzburg

+41 62 777 59 97

When you contact us by email, we will store the personal data you provide in order to answer your questions. We will delete the data collected in this context once storage is no longer required, or restrict processing if there are statutory retention periods.

If we use commissioned service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below. We will also state the defined criteria for the storage period.

Legal basis for data processing

We generally only process your personal data to the extent that this is necessary to provide a functional website and our content and services. Your personal data is generally only processed after obtaining your consent. An exception applies in cases where prior consent cannot be obtained for actual reasons and the processing of the data is permitted by law.

If we obtain your consent to process your personal data, Art. 6 (1) (a) GDPR serves as the legal basis for the processing. If the processing is necessary to protect a legitimate interest of our company and your interests, fundamental rights and freedoms do not outweigh the first-mentioned interest, Art. 6 (1) (f) GDPR serves as the legal basis for the processing.

Data deletion and storage period

Your personal data will be deleted or blocked as soon as the purpose for which it was stored no longer applies. Data may also be stored if this is provided for by a regulation, law or other provisions to which the responsible party is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need to continue storing the data for the conclusion or fulfillment of a contract.

Your rights when using our website

You have the following rights with regard to your personal data:

– Right to information about your personal data stored by us

– Right to rectification or erasure

– Right to restriction of processing

– Right to object to processing

– Right to data portability.

You also have the right to complain to a data protection supervisory authority about our processing of your personal data.

Collection of personal data when visiting our website

If you use the website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, our system records the following data, which is technically necessary for us to display our website to you and to ensure stability and security:

– Your IP address

– Date and time of the request

– Time zone difference to Greenwich Mean Time (GMT)

– Content of the request (specific page)

– Access status/HTTP status code

– amount of data transferred

– Website from which the request comes

– Operating system and its interface

– Language and version of the browser software

The data is also stored in the log files of our system. This data is not stored together with other personal data. The legal basis for the collection and temporary storage of the data is Art. 6 Paragraph 1 Clause 1 Letter f of GDPR. Since the collection of data to provide the website and storage of the data in the log files is essential for the operation of the website, there is no right of objection.

Use of cookies

In addition to the data mentioned above, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard disk and associated with the browser you use; they allow us to receive certain information. Cookies cannot run programs or transmit viruses to your computer. They are designed to make the Internet more user-friendly and effective.

Most browsers automatically accept cookies. However, you can configure your browser settings according to your wishes and, for example,

Acceptance of third-party cookies or rejection of all cookies. Please note that in these cases you may not be able to use all functions of this website.

Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. You can delete cookies in the

Clear your browser’s security settings at any time.

The legal basis for the processing of personal data using cookies is Art. 6 (1) (f) GDPR.

Use of Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses cookies, which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other

Contracting States to the Agreement on the European Economic Area had previously been reduced.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.


The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.

You can prevent cookies from being saved by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link:

We use Google Analytics to analyze the use of our website and to regularly improve it. Using the statistics obtained, we can improve our offering and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, Framework.

Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use:, Privacy Policy overview:, and the

Privacy Policy:

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out using a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "Personal data".

The legal basis for the processing of personal data using Google Analytics is Art. 6 (1) lit. f GDPR. We have concluded a contract for order data processing with Google and

implement the strict requirements of the GDPR when using Google Analytics


Use of Google Tag Manager

Our website uses the tool "Google Tag Manager". With the Google Tag Manager, website tags can be managed via an interface. The Google Tag Manager does not collect any personal data, but triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation is carried out at domain or cookie level,

has been made, this will remain in place for all tracking tags implemented with Google Tag Manager.

Order and unsubscribe newsletter

If you would like to receive the newsletter offered on the website, we require your email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter.

The data will be processed exclusively on the basis of your consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent to the storage of your data, your email address and its use for sending the newsletter at any time. The easiest way is to use the link provided for this purpose in the newsletter.

The legality of the data processing operations that have already taken place remains unaffected by the revocation. The data you provide to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter.

Data security

We protect our website and other systems through technical and organizational measures against loss, destruction, access, alteration or distribution of your data by unauthorized persons. Despite regular checks, complete protection against all risks is not possible.

The website uses the industry standard SSL (Secure Sockets Layer) for encryption in some places. This ensures the confidentiality of your personal information over the Internet.

Mobile home service for your e-bike

Have your e-bike serviced or repaired by a specialist directly at your home. This will save you time and effort and you will be able to use your e-bike again quickly.

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AST lowering springs

With us you will find absolute premium lowering springs with a lifetime guarantee against spring breakage. With the code "SF24" you get 50.00 francs off your first order.

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Affordable rims and complete wheels for your vehicle

Here you will find wheels in all sizes, designs and colors. With Winterräder Direkt GmbH you are guaranteed to be on the road to victory.

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